Good fish welfare brings clear profit
"It’s about prioritising the product, quality-wise, with the end product in mind, but also purely ethically," says Ketil Christensen who is Category Manager, Digital & Services at Cargill Aqua Nutrition Norway. He develops digital solutions that contributes to better fish health.
Why do you put the fish first in the work you do?
"Because it’s one of the areas where we can achieve the greatest value creation through helping fish farmers achieve the highest possible rate of fish survival and growth. Primarily, I work with digital solutions that contributes to better fish health in general. Among these SalmoNIR, which is developed for sampling and analysing fat and colour of live salmon. It makes it possible to scan live fish instead of slaughtering it. This means we save the fish as well as time and money.
What would happen in your work if you didn’t prioritise fish health and welfare?
"If we didn’t prioritise this, we would be less efficient and relevant to our customers. Fish health and welfare is something they care deeply about."
What are the benefits of prioritising fish health and welfare, and for whom?
"It benefits the entire food chain, all the way from the producer to the consumer. To the consumer, it’s important that the food they eat is produced in a proper way."
Why should Fish First be an important focus area for the whole of Cargill?
"I think it’s natural when you work with ocean farming. It ‘s about prioritising the product, quality-wise, with the end product in mind, but also purely ethically. It brings our product into focus and reminds us of what this is ultimately all about."